What actions must we take today, to protect and sustain our planet for the next 100 years?

At hide kasuga group, our vision is:
"What we create, we return to nature with our own hands." 
With this principle at our core, we strive to elevate Japanese craftsmanship into a global brand and cultivate a new culture of sustainable creativity.

For nearly 30 years, I have been engaged in business and research activities focused on the theme of “environment and resources,” operating primarily in Japan and Europe.
European countries have achieved highly value-added economies based on deep-rooted philosophies and ideologies.
In contrast, Japan has faced challenges in creating similarly high-value industries.

Yet, I firmly believe that Japan holds immense potential.
Our country possesses unique strengths: advanced engineering and chemical material technologies, rich traditional culture, refined aesthetics, and a longstanding history of circular economy practices.
Now is the time for Japan to take the lead in creating environmentally harmonious creative industries with a long-term perspective.
creative industries based on harmony with the environment from a long-term perspective.

Looking ahead to the next 100 years, we remain dedicated to advancing the development of a circular economy.

Hideyuki Kasuga, hide kasuga group President