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ABOUT

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Hideyuki Kasuga

Dr. Hideyuki Kasuga

Hideyuki Kasuga. Born in Nagano Prefecture. Doctor of Engineering. Representative of the "Hide Kasuga Group," which promotes the development of the circular economy (CE). Founder and owner of the eco-friendly brands "BLANC BIJOU PARIS®," "hide k 1896®," and "TRANSWOOD®."He is engaged in the social implementation of the circular economy, ranging from the development of eco-friendly materials and products to the establishment of circular schemes. He also provides circular economy consulting services to various companies, leveraging the expertise gained from his own brands. In the field of education, he is dedicated to talent development as a Specially Appointed Professor at Shinshu University and a Visiting Lecturer at Waseda University. He is the proponent of “Reiwa Modernism®,” a lifestyle concept centered on Japan that blends the old and the new.

Hideyuki Kasuga. Born in Nagano Prefecture. Doctor of Engineering. Representative of the "Hide Kasuga Group," which promotes the development of the circular economy (CE). Founder and owner of the eco-friendly brands "BLANC BIJOU PARIS®," "hide k 1896®," and "TRANSWOOD®."He is engaged in the social implementation of the circular economy, ranging from the development of eco-friendly materials and products to the establishment of circular schemes. He also provides circular economy consulting services to various companies, leveraging the expertise gained from his own brands. In the field of education, he is dedicated to talent development as a Specially Appointed Professor at Shinshu University and a Visiting Lecturer at Waseda University. He is the proponent of “Reiwa Modernism®,” a lifestyle concept centered on Japan that blends the old and the new.

hide kasuga group structure

hide kasuga group

corporate information of hide kasuga
  • Operation of research and development institutions
    Operation of creative firms
    Consultation on building a circular economy

    • hide kasuga LABO
    • hide kasuga & PARTNERS
  • Operation of environmentally conscious brands
    Operation of CE Consortium
    Operation of flagship stores

  • Operation of environmentally conscious brands
    Operation of PTFE recycling patents
    Operation of salons

About Us

Founding
Establishment
Paid-in capital
Representative
Hideyuki Kasuga
Head office
2F TERASAWA BUILDING, 1-7-17 MOTOAKASAKA, MINATO-KU, TOKYO
Laboratory
Room 502, International Science Innovation Center, Shinshu University, 4-17-1 Wakasato, Nagano, Nagano, Japan
Flagship store
1F Path Omotesando A, 5-6-5 Jingumae, Shibuya-ku, Tokyo
Awards
  • Shinshu Brand Award 2024 · "Happy Shinshu" Category · Grand Prize
  • Fiscal Year 2025: 300 Thriving Small and Medium-Sized Enterprises and Small Businesses
  • Officer
    Hideyuki Kasuga
    Representative director
    Tominaga Shigeki
    Director (Chairman of the Board, The Sasakawa Franco-Japanese Foundation / Former Paris Branch Manager, Industrial Bank of Japan)
    Seiichi Taruta
    Outside Director (Doctor (Engineering) / Professor, Shinshu University)
    Business advisor
    Kengo Kuma
    Architect / Professor Emeritus, The University of Tokyo
    Kazunari Domen
    D. / Distinguished Professor, The University of Tokyo / Distinguished Professor, Shinshu University
    Fumio Nanjo
    Special Advisor and Former Director of the Mori Art Museum
    Technical Advisor
    Abe Ryu
    D. / Professor, Graduate School of Science, Kyoto University
    Atsuo Takanishi
    D. (Engineering) / Professor, Waseda University
    Naoki Hiki
    D. / Chief Professor, Kitasato University School of Medicine
    A. BIAMONTI
    PhD. / Professor, Faculty of Design, Politecnico di Milano
    Partnership agreement
    Nagano Prefecture / Nagano City, Nagano Prefecture / Ichihara City, Chiba Prefecture / Higashikawa Town, Kamikawa-gun, Hokkaido / Shinshu University
    Major Shareholders
    Hideyuki Kasuga
    Hakuhodo Inc.
    82 Investment Co., Ltd.
    ZeroOne Booster Capital Co., Ltd.
    Shinshu SS Fund (Shinshu Startup and Succession Support Fund)
    Group Companies
    hide k 1896 corporation
    BLANC BIJOU Corporation
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