Established in 2009 in Paris, France, the brand expresses the emotional value of PTFE—a material derived from fluorite—through its “eternal whiteness” and “silky smooth texture.”
Its creations span across art, tableware, and fine jewelry.
In 2018, the brand successfully developed a proprietary PTFE material recycling technology, securing patents in Japan, the United States, and China.
Today, it continues to lead efforts in building a circular system for PTFE.
Rooted in the philosophy, “What we create, we return to nature with our own hands,” hide k 1896® is an environmentally conscious product brand established in 2013 by Dr. Hideyuki Kasuga.
Its origin traces back to a family-owned hemp trading company founded in 1896.
The brand develops a wide range of lifestyle products—including tableware, fashion, and furniture—based on original, eco-friendly composite materials such as TRANSWOOD® and COMPOSITE TEXTILE, both engineered in-house for environmental harmony.
TRANSWOOD® is an environmentally conscious material brand developed by Dr. Hideyuki Kasuga, based on the concept of a “material that lasts 100 years.”
This composite material combines wood-derived elements such as thinned wood powder and CMF (cellulose microfibers) with biomass resin made from waste cooking oil and other renewable sources.
TRANSWOOD® reduces both CO₂ emissions and plastic usage during the manufacturing process, and is fully recyclable—making it a sustainable solution for the future.
