Brand Site
Hideyuki Kasuga (Doctor of Engineering) established Hidek 1896® in 2013 as an environmentally conscious product brand based on the philosophy of "returning to nature what man has made by his own hands. Hidek 1896® develops various lifestyle products such as tableware, fashion, and furniture based on TRANSWOOD® and COMPOSITE TEXTILE, environmentally friendly composite materials he designed himself.
2013
Brand Founding
Hideyuki Kasuga, a doctor of engineering, founded hide k 1896 as an environmentally conscious brand.
2013
Development of composite textilesSucceeded in developing "Composite Textile" as an environmentally harmonized material that is supposed to be recycled by compositing textiles such as carbon and hemp with soft resin.
2013
Started selling small goods
Composite Textile_Carbon to develop the market by presenting and selling small items such as business card holders and wallets.
2016
Collaboration with Lexus
LEXUS collection School Bags was released in collaboration with LEXUS. Sold at LEXUS dealers in limited quantities.
2016
Collaboration with Leica
Announced a limited collaboration model with Leica. Composite Textile_Carbon is applied to the camera body.
2017
Launched bag collection
Succeeded in developing a softer material "Composite Textile" and launched a bag collection.
2020
Formed Circular Economy CONSORTIUM
Formed a consortium of industry, academia, and government aiming to build a recycling-oriented society, presided over by hide k 1896. Mitsui Chemicals, Shinshu University, Nagano Prefecture, Nagano City, Ichihara City, and Higashikawa Town are currently participating (as of January 2013).
2021
ANNOUNCED EV CAR
ANNOUNCED A COMPACT EV CAR DEVELOPED BASED ON THE CONCEPT OF ENVIRONMENTAL HARMONY. PRODUCT DESIGN IS BY KOTA NEZU.
2021
Launched a furniture collection
Circulation-oriented furniture was developed and presented with three furniture manufacturers. Product design is by Keita Shimizu.
2022
Developed Transwood
SUCCEEDED IN DEVELOPING A NEW RECYCLABLE WOOD [TW: TRANSWOOD], DEVELOPED BY BLENDING 50% WOOD-DERIVED MATERIALS AND 50% BIOMASS RESIN PRODUCED FROM WASTE COOKING OIL, ETC.
2023
Launched the L'Etoile Collection.
LAUNCHED THE TABLEWARE COLLECTION [L'ETOILE COLLECTION] MADE BY TW. PRODUCT DESIGN IS BY KENGO KUMA.
2024
Launched the Japan Minimal Collection
BASED ON THE KNOW-HOW GAINED FROM DEVELOPING VARIOUS CT PRODUCTS, WE HAVE DEVELOPED THE JAPAN MINIMAL COLLECTION TO FURTHER EXPRESS THE ESSENCE OF COMPOSITE TEXTILES.
