— Accelerating the Social Implementation of a Circular Economy Centered on TRANSWOOD® —
hide kasuga 1896 Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Hideyuki Kasuga; hereinafter “the Company”), a core subsidiary of the eco-friendly brand conglomerate hide kasuga group (Representative: Hideyuki Kasuga), has strengthened its business partnership with Toshi Techno Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Tomoyuki Shimamura;hereinafter “Urban Techno”), a company with a proven track record in the demolition construction sector.
This collaboration aims to expand the "social implementation of a Japanese-led circular economy" promoted by the Hide Kasuga Group beyond the realms of material development, design, and business planning to include the recycling of waste materials generated by demolition projects and their utilization in urban spaces. We seek not only to ensure the circularity of materials but also to build systems that continue to function as valuable assets within cities and living spaces.
"TRANSWOOD®," developed and marketed by our company, is a next-generation material that combines wood-derived materials and biomass resins as its primary raw materials, successfully balancing sustainability and aesthetic appeal. We have been expanding its application across a wide range of fields, including consumer products, building materials, and art. Through this partnership, we will advance upcycling initiatives that combine waste materials generated at Urban Techno’s demolition sites with "TRANSWOOD®," and develop these into concrete products and spatial applications.
As part of this partnership, Urban Techno has recognized the medium- to long-term potential of this initiative and has made a capital investment in our business with the expectation of future business collaboration.
Moving forward, we will continue to pursue business development aimed at realizing a circular economy that can be implemented within cities and society and function sustainably, with the goal of creating a “new economic model where the environment and culture coexist in harmony.”
■ Company Overview
Company Name: hide kasuga 1896 Co., Ltd.
Representative Director: Hideyuki Kasuga
Headquarters Address: 1-7-17 Motoakasaka, Minato-ku, Tokyo
Main Business Activities: Management of eco-friendly brands; consulting on circular economy initiatives
Established: 2012
Website: https://www.hk1896.com/
[ Contact Information Regarding This Matter ]
hide kasuga Co., Ltd. 1896
Kaneko kaneko@hk1896.com
