In the upcycling project by Green Composite Hills by hide k 1896®, a circular economy consortium led by hide kasuga 1896, Inc. TRANSWOOD® with Prasus® pen cases used by students of Tobu Junior High School in Nagano for one year were upcycled into benches and installed in the precincts of Zenkoji Temple (Nagano, Japan), and a ceremony (upcycled bench dedication ceremony) was held on November 18, 2024.
Back row, from left: Hideyuki Kasuga (President, hide kasuga 1896 Co., Ltd.), Yusuke Shimizu (Deputy General Manager, Zenkoji Temple Office), Kodai Sakamoto (Executive Officer, Mitsui Chemicals, Inc.)
Front row, from left: Kenji Ogihara (Nagano Mayor), Rin Shirahama, student representative, Eastern Junior High School
■Summary of Ceremony
Date: Monday, November 18, 2024
2. Location: Around the amulet sales counter on the east side of the main hall of Zenkoji Temple
Attendees:
Hideyuki Kasuga (Representative Director, hide kasuga 1896 Co., Ltd.)
Yusuke Shimizu (Deputy General Manager, Zenkoji Temple Office)
Akihiro Sakamoto (Executive Officer, Mitsui Chemicals, Inc.)
Kenji Ogihara (Mayor of Nagano City)
Student representatives from Eastern Junior High School and others
4. Details of the demonstration
As part of the initiatives of "Green Composite Hills by hide k 1896®," an industry-academia-government collaborative circular economy consortium led by hide kasuga 1896, Inc. The pen case (designed by Kengo Kuma), which is made of "TRANSWOOD® with Prasus®," an environmentally friendly material blended from wood flour and biomass plastic produced in Nagano City and used by students of Eastern Junior High School for one year, will be upcycled in stages into a product with new added value to foster awareness of a recycling-based society. After being installed as benches in the precincts of Zenkoji Temple for about one year, the plan is to upcycle them into art works.
Since its establishment in 2012, the "hide kasuga group" has been engaged in a full range of recycling-oriented business operations, from research and development to marketing, with the aim of building a circular economy. The Group operates environmentally friendly brands "BLANC BIJOU PARIS® (products)," "hide k 1896® (products)," and "TRANSWOOD® (materials)," and develops and sells highly recyclable materials and finished products.
In addition, we are the leader of "Green Composite Hills by hide k1896®," an industry-academia-government CE consortium, and are implementing social implementation of CE in cooperation with various organizations.
For further information, please contact:
hide kasuga 1896
Contact: Kaneko
mail: kaneko@hk1896.com
tel: 03-6432-9024
