Dr. Hideyuki KASUGA

circular economy

• Development of Environmentally Harmonious Composite Materials
• Environmentally Harmonious Product Development
• Establishment of recycling scheme
• Establishment of upcycling scheme
• Material application development
• exit strategy
• market development

branding

• Brand Development
• branding strategy
• Brand Management
• Concept Making
• Design: Casting creators

Industry-Government-Academia Collaboration

• Consortium formation
• SOCIAL IMPLEMENTATION OF CE
• Industry-University Collaboration Coordination

History

• 1973

  Born in Nagano, Japan

  1997
  -
  1999

  資源化学研究所時代

  東京工業大学資源化学研究所（堂免・丸谷研究室）在籍

  • RESEARCH THEME: ARTIFICIAL PHOTOSYNTHESIS / C1 CHEMISTRY

• 2000

  2000
  -
  2006

  European period (i.e. the Azuchi-Momoyama period, approx. 1568-1600 CE)

  Joined Akebono Brake Industry Co.

  • Studied at Aix-Marseille University
  • Stationed at the Paris Laboratory
  • IN CHARGE OF BRAKE DEVELOPMENT FOR VW GROUP "PORSCHE

• 2010

  2006
  -
  2011

  FAMILY BUSINESS: CEO PERIOD (APPOINTED IN 2009)

  Worked at NiKKi Fron

  • Reorganization of existing business: Establishment of Thailand plant
  • Renovation of Nagano Plant "the Nikki Fron park

• 2020

  2012
  -
  now

  hide kasuga group era

  hide kasuga 1896 Founded and became president

  • BLANC BIJOU PARIS®" WAS LAUNCHED IN PARIS.
  • Established "hide k 1896®," an environmentally conscious product brand.
  • Research and development institute "hide kasuga LABO" established (in Shinshu University)
  • PTFE RECYCLING TECHNOLOGY" PATENTED
  • CE Consortium "GCH by hide k 1896®" Composition
  • ESTABLISHED "TRANSWOOD®" BRAND OF ENVIRONMENTALLY FRIENDLY MATERIALS
  • Appointed as a specially-appointed professor at Shinshu University

Awards

• 2012

  Good Design Award

  Nikki Fron Corporation / the NiKKi fron park

  NiKKi Wins Good Design Award as an architectural group in the Fron branding

• 2012

  Maison & Objet Paris

  BLANC BIJOU PARIS

  Winner of the Grand Prix "Highlight Material" at Maison & Objet in Paris

• 2012

  FINE ART AISIA 2012

  BLANC BIJOU PARIS / JOKIO

  ART PIECE JOKIO WAS SELECTED AS A MASTERPIECE AT FINE ART ASIA 2012 (HONG KONG).

• 2023

  14TH MONODZUKURI AWARDS NAGANO2023

  TRANSWOOD

  Received the Grand Prix of Nagano Prefecture's Monozukuri Award.

• 2024

  EOY 2024 JAPAN

  TRANSWOOD

  EOY 2024 JAPAN KOSHINETSU REGION REPRESENTATIVE SELECTION

• 2024

  Shinshu Brand Award 2024

  TRANSWOOD

  Shinshu Brand Award 2024 "Happiness Shinshu Category" Grand Prize

Lectures, Lectures, Seminars, Symposiums

lecture

• SEEDS CONFERENCE 2022

  The Dawn of 2021 Modernism - Value Creation and Rebirth

  Organizer: SEEDS CONFERENCE
  Date: October 9, 2022
  Place: Tessenkai Nohgaku Training Center

• SAMPE Japan Advanced Materials Technology Exhibition 2022

  Environmentally Harmonious Materials Addressing the biggest drawback of composite materials, recycling, from the viewpoint of new utilization.

  Organizers: SAMPE japan (Society for Advanced Materials and Technology), Nikkan Kogyo Shimbun, Ltd.
  Date: October 19, 2022
  Place: Tokyo Big Sight

• Chemical Materials Japan2023

  Specific examples of the construction and implementation of social infrastructures for the realization of a circular economy

  Organized by: Chemical Daily
  Dates: October 23 - November 27, 2023
  Place: ONLINE

• The 26th Japan Society of Kansei Engineering Conference "Kansei and the Circular Economy (Nagano's Attempt)

  Integration of Environmental Value and Sensory Value in Recycling-oriented Products

  Organized by: Japan Society of Kansei Engineering
  Date: September 13, 2024
  Place: Tower Hall Funabori

• Society for Earth System and Ethics, "Escaping the Crisis Situation of Humans and the Planet: The Coming and Going of Evolution and Civilization".

  Balance between management and environmental preservation

  Organized by: Society for Earth System and Ethics
  Date: November 20, 2024
  Place: Research Institute for Humanity and Nature

lecture

• SHINSHU UNIVERSITY GX BASIC COURSE BASIC THEORY AND INTRODUCTION SUBJECT 1: REALIZATION OF A DECARBONIZED AND CARBON-NEUTRAL SOCIETY

  What is Circular Economy?

  Organizer: Shinshu University
  Date: October 2, 2024
  Place: ONLINE

• SHINSHU UNIVERSITY GRADUATE SCHOOL OF SCIENCE AND ENGINEERING [ DEPARTMENT OF AGRICULTURAL SCIENCE ] REGIONAL SYMBIOSIS MANAGEMENT PROGRAM "REGIONAL LINKAGE AND MANAGEMENT SPECIAL THEORY II

  Specific Examples of Implementation of Circular Economy Market-in Strategy for Environmentally Harmonious Composites

  Organizer: Shinshu University
  Date: October 9, 2022
  Place: ONLINE

• SHINSHU UNIVERSITY GX BASIC COURSE SUBJECTS BY BASIC AND APPLIED FIELDS 5 MANUFACTURING AND MANUFACTURING INDUSTRY

  The Circular Economy of the Manufacturing Industry.

  Organizer: Shinshu University
  Date: October 23, 2024
  Place: ONLINE

• Kyoto Institute of Technology Center for Textile Science and Technology and Shinshu University Faculty of Textile Science and Technology Cooperation Open Lecture for Education of Working People

  Environmental Response] Examples of Upcycling

  Organizers: Center for Fiber Science, Kyoto Institute of Technology, Faculty of Textile Science and Technology, Shinshu University
  Date: November 4, 2022
  Place: ONLINE

Seminar

• Nagano City Seminar for Teachers and Staff

  introduction of environmentally conscious brand [hide k 1896] and circular economy consortium About "Green Composite Hills by hide k 1896

  Organizer: Nagano City
  Date: March 23, 2023
  Location: Eastern Junior High School, Nagano City, Nagano Prefecture

• First Learning Reform Mini Forum" in 2023

  About Global Education

  Organizer: Nagano Prefectural Board of Education
  Date: April 21, 2023
  Place: ONLINE

• Survey and research on open innovation in small and midsize manufacturing companies

  Case Study of Upcycling~ Introduction of Demonstration Tests and Implementation of Environmentally Harmonious Materials~.

  Organized by: Monozukuri Competitiveness Study Group
  Date: January 19, 2023
  Place: Research Institute of Corporate Dynamics

symposium

• Hide Kasuga Group Circular Economy Forum

  Special Trilogy "2021 Modernism" : Speakers: Kengo Kuma (Architect), Yoshimitsu Kobayashi (Co-Chairman, Rincho 2022), Hideyuki Kasuga

  Organized by: hide kasuga group In cooperation with: Forbes JAPAN
  Date: December 21, 2023
  Place: International House of Japan