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Dr. Hideyuki KASUGA

hide kasuga group President

Hideyuki Kasuga

Dr. Hideyuki Kasuga

Born in Nagano, Japan. Ph.D. in Engineering. Representative of hide kasuga group, a company dedicated to advancing the circular economy. Founder and owner of environmentally conscious brands BLANC BIJOU PARIS®, hide k 1896®, and TRANSWOOD®.

Dr. Kasuga promotes the social implementation of the circular economy, covering everything from the development of sustainable materials and products to the construction of circular systems. He also provides consulting services to various companies, leveraging expertise gained through his own brands.

In the field of education, he serves as a Specially Appointed Professor at Shinshu University and a Visiting Lecturer at Waseda University, focusing on the development of future talent. He is also the proponent of “Reiwa Modernism®”, a lifestyle concept that blends traditional and contemporary Japanese values.

Activity themes, positions and areas of expertise

History & Awards

Lectures, Lectures, Seminars
Symposiums & Media

2021 modernism

Activity themes, positions and areas of expertise

Activity Themes

/ Resources and Environment /
What man has made, man will return to nature

post

management position

  • hide kasuga group | Representative
  • Representative Director, hide kasuga 1896 Co.
  • hide k 1896 K.K. | Representative Director
  • BLANC BIJOU CORPORATION | REPRESENTATIVE DIRECTOR
  • FRENCH CORPORATION BLANC BIJOU | CEO

Brands

  • BLANC BIJOU PARIS® | FOUNDER AND OWNER
  • hide k 1896® | Founder and Owner
  • TRANSWOOD® | FOUNDER AND OWNER

Circular Economy Consortium

  • Green Composite Hills by hide k 1896® | Founder and President

research position

  • Research interests: Artificial Photosynthesis / Methanation

  • hide kasuga LABO | Laboratory Director

  • hide kasuga LABO
    4-17-1 Wakasato, Nagano-city, Nagano, Japan
    Shinshu University
    International Science Innovation Center Room 502

the teaching profession

  • Specially Appointed Professor, Shinshu University | Green Society Collaborative Organization
  • Waseda University | Visiting Researcher, Institute of Science and Engineering

public office

  • Member, International Business Environment Committee, Tokyo Chamber of Commerce and Industry
  • Tokyo Chamber of Commerce and Industry | Chiyoda Branch Industry Subcommittee Vice Chairman
  • Presided over by Nikkan Kogyo Shimbun, 100-Year Management Association | Director
  • French Chamber of Commerce and Industry in Japan | Affiliate Member
  • Member of the French-Japanese Economic Exchange Committee under the jurisdiction of the Paris Chamber of Commerce and Industry
  • Vice President, Nagano Industrialists' Club, presided over by Nikkan Kogyo Shimbun

member

  • The Chemical Society of Japan
  • Advanced Materials Technology Association
  • The Materials Society of Japan
  • Zaikai Research Institute Zaikai 21st Century Association
  • Japan Society of Kansei Engineering
  • Society for Earth System and Ethics
  • Maison de la culture du Japon à Paris - Japan Friends Association
  • COLLEGE CULINAIRE DU JAPON (CCJ): FRENCH CULINARY CULTURE ASSOCIATION
  • All Japan Dietetic Society, Inc.

(one's) (special) field (of study)

circular economy

  • Development of Environmentally Harmonious Composite Materials
  • Environmentally Harmonious Product Development
  • Establishment of recycling scheme
  • Establishment of upcycling scheme
  • Material application development
  • exit strategy
  • market development

branding

  • Brand Development
  • branding strategy
  • Brand Management
  • Concept Making
  • Design: Casting creators

Industry-Government-Academia Collaboration

  • Consortium formation
  • SOCIAL IMPLEMENTATION OF CE
  • Industry-University Collaboration Coordination

History & Awards

History

  • 1973

    Born in Nagano, Japan

    1997
    -
    1999

    Resource Chemistry Research Period

    Enrolled in Domen and Marutani Laboratory, Research Institute for Natural Resource Science, Tokyo Institute of Technology

    • RESEARCH THEME: ARTIFICIAL PHOTOSYNTHESIS / C1 CHEMISTRY

  • 2000

    2000
    -
    2006

    European period (i.e. the Azuchi-Momoyama period, approx. 1568-1600 CE)

    Joined Akebono Brake Industry Co.

    • Studied at Aix-Marseille University
    • Stationed at the Paris Laboratory
    • IN CHARGE OF BRAKE DEVELOPMENT FOR VW GROUP "PORSCHE

  • 2010

    2006
    -
    2011

    FAMILY BUSINESS: CEO PERIOD (APPOINTED IN 2009)

    Worked at NiKKi Fron

    • Reorganization of existing business: Establishment of Thailand plant
    • Renovation of Nagano Plant "the Nikki Fron park

  • 2020

    2012
    -
    now

    hide kasuga group era

    hide kasuga 1896 Founded and became president

    • BLANC BIJOU PARIS®" WAS LAUNCHED IN PARIS.
    • Established "hide k 1896®," an environmentally conscious product brand.
    • Research and development institute "hide kasuga LABO" established (in Shinshu University)
    • PTFE RECYCLING TECHNOLOGY" PATENTED
    • CE Consortium "GCH by hide k 1896®" Composition
    • ESTABLISHED "TRANSWOOD®" BRAND OF ENVIRONMENTALLY FRIENDLY MATERIALS
    • Appointed as a specially-appointed professor at Shinshu University

Awards

  • 2012

    Good Design Award

    Nikki Fron Corporation / the NiKKi fron park

    NiKKi Wins Good Design Award as an architectural group in the Fron branding

  • 2012

    Maison & Objet Paris

    BLANC BIJOU PARIS

    Winner of the Grand Prix "Highlight Material" at Maison & Objet in Paris

  • 2012

    FINE ART AISIA 2012

    BLANC BIJOU PARIS / JOKIO

    ART PIECE JOKIO WAS SELECTED AS A MASTERPIECE AT FINE ART ASIA 2012 (HONG KONG).

  • 2023

    14TH MONODZUKURI AWARDS NAGANO2023

    TRANSWOOD

    Received the Grand Prix of Nagano Prefecture's Monozukuri Award.

  • 2024

    EOY 2024 JAPAN

    TRANSWOOD

    EOY 2024 JAPAN KOSHINETSU REGION REPRESENTATIVE SELECTION

  • 2024

    Shinshu Brand Award 2024

    TRANSWOOD

    Shinshu Brand Award 2024 "Happiness Shinshu Category" Grand Prize

Lectures, Lectures, Seminars, Symposiums

lecture

  • SEEDS CONFERENCE 2022

    The Dawn of 2021 Modernism - Value Creation and Rebirth

    Organizer: SEEDS CONFERENCE
    Date: October 9, 2022
    Place: Tessenkai Nohgaku Training Center

  • SAMPE Japan Advanced Materials Technology Exhibition 2022

    Environmentally Harmonious Materials Addressing the biggest drawback of composite materials, recycling, from the viewpoint of new utilization.

    Organizers: SAMPE japan (Society for Advanced Materials and Technology), Nikkan Kogyo Shimbun, Ltd.
    Date: October 19, 2022
    Place: Tokyo Big Sight

  • Chemical Materials Japan2023

    Specific examples of the construction and implementation of social infrastructures for the realization of a circular economy

    Organized by: Chemical Daily
    Dates: October 23 - November 27, 2023
    Place: ONLINE

  • The 26th Japan Society of Kansei Engineering Conference "Kansei and the Circular Economy (Nagano's Attempt)

    Integration of Environmental Value and Sensory Value in Recycling-oriented Products

    Organized by: Japan Society of Kansei Engineering
    Date: September 13, 2024
    Place: Tower Hall Funabori

  • Society for Earth System and Ethics, "Escaping the Crisis Situation of Humans and the Planet: The Coming and Going of Evolution and Civilization".

    Balance between management and environmental preservation

    Organized by: Society for Earth System and Ethics
    Date: November 20, 2024
    Place: Research Institute for Humanity and Nature

lecture

  • SHINSHU UNIVERSITY GX BASIC COURSE BASIC THEORY AND INTRODUCTION SUBJECT 1: REALIZATION OF A DECARBONIZED AND CARBON-NEUTRAL SOCIETY

    What is Circular Economy?

    Organizer: Shinshu University
    Date: October 2, 2024
    Place: ONLINE

  • SHINSHU UNIVERSITY GRADUATE SCHOOL OF SCIENCE AND ENGINEERING [ DEPARTMENT OF AGRICULTURAL SCIENCE ] REGIONAL SYMBIOSIS MANAGEMENT PROGRAM "REGIONAL LINKAGE AND MANAGEMENT SPECIAL THEORY II

    Specific Examples of Implementation of Circular Economy Market-in Strategy for Environmentally Harmonious Composites

    Organizer: Shinshu University
    Date: October 9, 2022
    Place: ONLINE

  • SHINSHU UNIVERSITY GX BASIC COURSE SUBJECTS BY BASIC AND APPLIED FIELDS 5 MANUFACTURING AND MANUFACTURING INDUSTRY

    The Circular Economy of the Manufacturing Industry.

    Organizer: Shinshu University
    Date: October 23, 2024
    Place: ONLINE

  • Kyoto Institute of Technology Center for Textile Science and Technology and Shinshu University Faculty of Textile Science and Technology Cooperation Open Lecture for Education of Working People

    Environmental Response] Examples of Upcycling

    Organizers: Center for Fiber Science, Kyoto Institute of Technology, Faculty of Textile Science and Technology, Shinshu University
    Date: November 4, 2022
    Place: ONLINE

Seminar

  • Nagano City Seminar for Teachers and Staff

    introduction of environmentally conscious brand [hide k 1896] and circular economy consortium About "Green Composite Hills by hide k 1896

    Organizer: Nagano City
    Date: March 23, 2023
    Location: Eastern Junior High School, Nagano City, Nagano Prefecture

  • First Learning Reform Mini Forum" in 2023

    About Global Education

    Organizer: Nagano Prefectural Board of Education
    Date: April 21, 2023
    Place: ONLINE

  • Survey and research on open innovation in small and midsize manufacturing companies

    Case Study of Upcycling~ Introduction of Demonstration Tests and Implementation of Environmentally Harmonious Materials~.

    Organized by: Monozukuri Competitiveness Study Group
    Date: January 19, 2023
    Place: Research Institute of Corporate Dynamics

symposium

  • Hide Kasuga Group Circular Economy Forum

    Special Trilogy "2021 Modernism" : Speakers: Kengo Kuma (Architect), Yoshimitsu Kobayashi (Co-Chairman, Rincho 2022), Hideyuki Kasuga

    Organized by: hide kasuga group In cooperation with: Forbes JAPAN
    Date: December 21, 2023
    Place: International House of Japan

Media Coverage

2021 modernism

A lifestyle that blends the old and new

2021 modernism

2021 Modernism is a new lifestyle that blends the old and new based on Japan. We believe it is important for Japan to aim for a society where a rich culture is fostered and diverse human resources are active based on a recycling-oriented society, and we advocate a lifestyle unique to Japan that combines the good old recycling-oriented society of Japan and the world with Japan's engineering, chemical material technology, traditional culture, and aesthetic sense, and a system for fostering innovative human resources. He advocates a lifestyle unique to Japan that combines the old recycling systems of Japan and the world with Japan's engineering and chemical material technologies, traditional culture and aesthetics, and a system for fostering innovative human resources.

Rich culture / Diverse human resources / Recycling-oriented society

POINT
Lifestyle editing based on good old Japanese culture
Breaking away from uniform education / lifestyle
Fusion of Japanese technology and sensibility

Creation of high value-added industries originating from Japan

INCREASE IN GDP

Increase in wages

virtuous circle

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