Prasus®, manufactured by Prime Polymer, a member of the Mitsui Chemicals Group, is a brand of biomass resin that reduces greenhouse gas (GHG) emissions by approximately 60% compared to petroleum-based resins and can be manufactured and stably supplied in Japan using the mass balance method.
TOYOTA UPCYCLE and hide k 1896 collaborated to develop upcycled products by combining leather scraps from the automobile production process and "composite textile carbon". The first product, a business card case and key holder, is now available at "THE CROWN", a Crown specialty store.
AGC provided application development consulting for Fluon® ETFE, the main product of AGC's Fluon® fluoropolymer brand.
WE REBRANDED DAIKIN'S FLUOROCARBON ELASTOMER BRAND "DAI-EL," AND DEVELOPED A MARKETING PLAN, VISUAL IDENTITY (VI), AND COMMUNICATION DESIGN TO COMMUNICATE THE APPEAL AND POTENTIAL OF DAI-EL TO A WIDE RANGE OF CUSTOMERS, INCLUDING THE LIFESTYLE MARKET. WE ALSO DEVELOPED A VI (VISUAL IDENTITY) AND COMMUNICATION DESIGN.
LEXUS collection Randoseru (School Bags)" was released in collaboration with LEXUS. Sold in limited quantities at Lexus dealers nationwide.
THE LEICA Q, EQUIPPED WITH A 24-MEGAPIXEL FULL-SIZE CMOS SENSOR, IS AVAILABLE IN A LIMITED EDITION MODEL WITH A "COMPOSITE TEXTILE _ CARBON" BODY.
Collaboration to celebrate the renewal and opening of Okura Tokyo in 2019. Jointly developed hotel products such as cash trays and coasters made of "hide k 1896 | composite textile _ carbon".
Supported the development of &COR, a composite and material brand as a new business development for Mitsui Chemicals, Inc. We supported the development of the new material "Carbon Hybrid" and its application to products such as EV cars, fashion accessories and furniture, which were presented at domestic and international stores and exhibitions, including the hide k 1896 flagship store and JEC WORLD (Paris). As for brand development, we carried out concept-making, naming, and logo design.
Marketing consulting in the Japanese market for European tableware brands such as Moselle (Czech Republic), Gien (France), and Revol (France).
